Privacy

Privacy Policy

Last Updated: August 8, 2025

1. Introduction

Sequoia Financial Services (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard your personal information, and your rights regarding that information. This Policy applies to data collected via our websites, services, communications, and interactions.

If you do not agree with our practices, you should not use our services or websites.

2. Information We Collect

We may collect the following categories of personal information:

• Identifiers (e.g., name, address, phone, email, IP address)

• Sensitive Personal Information (e.g., SSN, financial info)

• Protected classifications (e.g., age, gender)

• Commercial Information (e.g., service usage history)

• Biometric and visual data (e.g., call recordings)

• Network activity (e.g., browsing behavior)

• Geolocation data

• Employment and education data

• Inferences and profiling

• Any data required under applicable laws

We collect this information directly from you, via automated means (e.g., cookies), and from third parties or authorized representatives.

3. Purpose of Data Collection and Use

We collect and use your personal information for the following purposes:

• To provide, manage, and improve our services

• To respond to inquiries and provide support

• To process payments and manage accounts

• To comply with legal or regulatory obligations

• To detect and prevent fraud or security threats

• For internal research, analytics, and business operations

• With your consent, for additional specified purposes

We do not collect more data than is necessary for these legitimate business purposes.

4. Legal Bases for Processing (If Applicable)

If subject to the GDPR or similar regulation, we process personal data under one or more of the following legal bases:

• Performance of a contract

• Legal obligation

• Legitimate interest

• Consent (e.g., for marketing or cookies)

• Protection of vital interests

5. Retention and Disposal of Data

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Policy or as required by law. When no longer needed, data is securely disposed of using industry-standard deletion and anonymization methods.

6. Disclosure of Information

We may share personal information with:

• Service providers (e.g., payment processors, IT vendors)

• Legal or regulatory authorities as required

• Affiliates and business partners under contractual obligation

• Other third parties with your consent

All third-party partners are subject to due diligence and are contractually obligated to maintain equivalent privacy protections.

We do not sell your personal information.

7. Data Subject Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information

• Correction: Request corrections to inaccurate data

• Deletion: Request deletion of personal data (with legal exceptions)

• Portability: Receive data in a structured, portable format

• Restriction or Objection: Limit or oppose data processing

• Opt-out: Refuse sale or targeted advertising (where applicable)

• Withdraw Consent: Revoke previously granted consent

To exercise your rights, contact us at privacy@sequoiafinancial.com or call 1-818-409-6000. You may be required to verify your identity.

You may designate an authorized agent to act on your behalf by submitting a notarized authorization.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable website functionality

• Personalize user experience

• Analyze usage patterns

• Support security and fraud detection

We honor user choices and allow opt-out from non-essential cookies via cookie preferences.

We do not respond to Do Not Track (DNT) signals.

9. Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect data from minors without parental consent. If you believe we have unintentionally collected such data, please contact us.

10. Security Practices

We use administrative, technical, and physical safeguards to protect your information from unauthorized access, use, alteration, or disclosure. These include:

• Encryption of data in transit and at rest

• Access controls and audit logging

• Secure data disposal procedures

However, no system can guarantee absolute security.

11. International Data Transfers

If your information is transferred outside your country, we use appropriate legal safeguards such as Standard Contractual Clauses (SCCs) or adequacy determinations to ensure data protection.

12. Notice to California Residents

In accordance with the California Consumer Privacy Act (CCPA), California residents may request:

• Disclosure of categories and sources of personal information

• The business purpose for collection

• The specific pieces of data we hold

• Deletion or correction of personal data (with exceptions)

• That we do not sell your data

To exercise your rights, contact us as noted above. Requests are limited to two per 12-month period and may require identity verification.

We will not discriminate against you for exercising your rights under the CCPA.

13. Text Message and Communication Policy

By providing your mobile number, you consent to receive SMS communications regarding your account.

• Msg frequency varies; Msg & data rates may apply

• Text STOP to unsubscribe; HELP for support

• Email: privacy@sequoiafinancial.com

14. Policy Updates

We may revise this policy from time to time. Updates will be posted on this page with the “Last Updated” date. Material changes will be clearly communicated to users where required by law.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, contact us at:

Sequoia Financial Services
28632 Roadside Dr., Suite 115
Agoura Hills, CA 91301
📞 1-818-409-6000
✉️ privacy@sequoiafinancial.com